Abraham 2/2006

Sociologie Românească, Vol. IV, no. 2/2006, pp. 43-70.




Audiența și impactul consumului de televiziune asupra elevilor

Audience and impact of TV consumption on school pupils

Dorel Abraham


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Abstract (Rezumat în limba engleză): The findings discussed in this study are based on two opinion surveys conducted in July and November 2005 by Center for Urban and Regional Sociology (CURS) (a private polling agency), in cooperation with Media Studies Center of Bucharest University. The Client of this research was National Council of Audiovisual of Romania (CNA). The contract's objective was The Research of TV Audience and Behavior of the Three Groups of Students: 7-10 years, 11-14 years and 15-18 years. The size of the representatives samples was of 1.100 subjects of 7-10 years, 2300 subjects of 11-14 years and 2.300 subjects of 15-17 years, with a tolerated error margin of ±3% and ±2%. The interviews were door-to-door. The data collection was carried out in July and November 2005. The results regard the children TV audience and the perception of the impact of TV on children's opinion and behavior. The first type of results show that children (pupils) use to watch TV very much, the percent of those watching TV over 3 hours per day in week days is over 50% and the percent of those watching TV over 3 hours per day in week-end is over 66%. About 33% of the subjects use to watch TV over 4 hours per day, as an daily average. The audience structure is different by gender, age and rural-urban areas. In accordance with the survey results the Television impact is stronger than school and Family on the learning of media values as violence, sexuality, senzationality, life pleasures, lying etc. Family influences more the ethic values as truth and school has a stronger impact on civic and professional values as competition, success, patriotism. The violence received from movies, news and cartoons is perceived by many children as too much and many of them feel upset due to so much TV violence. As a conclusion the television impact on children as they perceived it, is both positive (a way of entertainment and of information) and negative (receiving nonvalues and too much violence).