Practici pluraliste în relațiile publice din Franța Pluralist Practices in Public Relations in France Section Communication Messages

Abstract

Public relations department of one organization is dedicated to disseminate a unique culture, to develop cooperation and solidarity. Development of information and communication technologies and the diminishing of communication budgets increased the performance required in press relations, in France. The acknowledgement of professional practices for internal and external communication practices is a study issue for researchers. The authors goal is to determine the actual requirements in the evaluation of public relations by the communicator. What kind of behaviors professionals adopt, what media are privileged and what are their influences? The present paper shows results of our own researches on evaluation practices of press attachés.